Filled gummies — dual-texture, dual-active formats for brands that want a sharper product story.
A liquid centre inside a pectin shell. Format complexity is reviewed up front so the spec lock matches what the line can hold in production.
- Working routes
- 3
- Documentation gates
- 4
- Target markets
- EU · UK · US
white-label · semi-custom · custom.
brief · spec · artwork · release.
reviewed per market framework.
Filled gummies push the platform: a second active layer, a second sensory cue, a tighter spec. DAT confirms feasibility before locking the formula.
When a filled gummy earns its complexity
Filled gummies pay back the extra spec work when the product story needs a second beat — a dual-active stack, a sensory cue, or a premium positioning above a standard daily-use SKU.
- Beauty + energy ranges where the centre carries a differentiated active.
- Premium hero SKUs that need a richer in-mouth experience.
- Innovation pipeline SKUs stepping up from a standard gummy line into a premium dual-texture format.
What the filled-gummy platform supports
A filled gummy is a pectin shell carrying a liquid centre — typically an oil, syrup or aqueous gel that pairs with a complementary active layer. The shell follows the same pectin platform as standard gummies; the centre adds a second feasibility gate. Centre chemistry must be compatible with the shell at sealing — water activity, oil polarity and density are reviewed before spec lock. Payload is split: the shell carries the daily-vitamin or core nutrient stack at standard ratios, the centre carries a differentiating active that benefits from being isolated until consumption (an oil-soluble vitamin, a heat-sensitive botanical, a sensory cue such as a sour or cooling note). Standard finish options include sugar-sanding, oil polish and shape variations within the moulds the line can hold. Brands choose filled gummies when the product story needs a second beat — a dual-active stack a daily multivitamin alone cannot tell, a premium sensory experience above a flagship gummy, or a hero SKU that sits at the top of a beauty, energy or recovery range. The format trades the simplicity of a single-matrix gummy for a sharper editorial story; the brief review confirms whether the second active actually earns the extra spec work.
Pick the route that matches the brief.
Every project moves through one of three routes. Final routing is confirmed inside the portal — the route shapes the documentation set and the timeline.
Reviewed concept, brand artwork.
Pick a reviewed concept from the catalogue and adapt brand artwork. The fastest path from brief to launch — packaging, claims and documentation are reviewed against the target market.
- Best for
- First SKU · short timelines
- Lead time
- Confirmed in the quote
Adjusted within an existing matrix.
Adjust dose, flavour or active stack within an existing matrix. Differentiate the SKU without a full custom-development cycle. Documentation route follows the same project gates.
- Best for
- Differentiated SKU · existing brand
- Lead time
- Confirmed in the quote
Bespoke formulation and dieline.
Fully bespoke formulation, custom flavour profile and packaging dieline. The right route for category-defining launches with longer planning windows and committed quantities.
- Best for
- Category-defining launch · committed quantities
- Lead time
- Confirmed in the quote
What each route looks like for filled gummies
White-label availability is reviewed per project — most filled-gummy launches need at least flavour or centre-active tuning, so a true white-label drop-in is not the default route. Where a reviewed filled-gummy concept exists in the catalogue and the brand can adopt the spec as-is, white-label can apply at the 1,000-unit MOQ tier; DAT confirms in the brief.
Semi-custom is the typical filled-gummy route: a reviewed shell paired with a centre adjusted for the brand — flavour, sensory cue, or a centre active swapped within compatible chemistry. First runs land at the 2,500-unit MOQ tier and the brief review confirms the centre is feasible against the chosen shell before spec lock.
Custom filled-gummy development covers novel centre actives, unusual shell-centre pairings or a bespoke shape that needs its own tooling. First runs land at the 5,000-unit MOQ tier and timelines are confirmed per project after the centre feasibility review.
PET bottle · Doypack
Filled gummies typically ship in PET bottle or doypack. Sachet packaging is reviewed per project — film and configuration depend on the centre.
Filled gummies typically ship in PET bottle or doypack. PET suits the supplement shelf and pairs well with a premium label treatment that signals the dual-texture story. Doypack works for DTC ranges that want a tactile unboxing without sacrificing barrier integrity — film selection is reviewed against the centre chemistry. Sachet packaging for filled gummies is reviewed case-by-case; the film and fill geometry must hold the centre across the supply chain, and the brief confirms whether the centre survives the sachet route. Across all packaging options, the outer carton, child-resistant closure decision, tamper evidence and shipping configuration are reviewed alongside the format choice.
- PET bottle
Canonical supplement-shelf format. Pairs well with a premium label that signals the dual-texture story.
- Doypack
Stand-up pouch with resealable zip. Strong DTC unboxing and lower secondary-packaging footprint.
- Sachet (case-by-case)
Sachet film + centre compatibility is reviewed per project before any sachet path is confirmed.
- PET bottle with premium label
- Doypack with high-barrier film
- Sachet (case-by-case)
- Tamper-evident seal
- Child-resistant cap
- Premium outer carton
- Sleeve-wrap presentation
- On-pack QR / batch code
Reviewed concepts for this format
A short pick of reviewed concepts. Final positioning, claims and documentation are confirmed per project.
-
Beauty filled gummy
Premium beauty stack with a differentiated centre.
-
Energy + adaptogen filled gummy
Daily-use energy with a complementary centre active.
Top actives for filled gummies
Ingredients commonly reviewed for this format. Open a dossier to see dose anchors, working forms and formulation notes.
Other formats in the gummy family group
Adjacent manufacturing formats DAT supports across the same product family.
Common actives for this format
Frequently asked questions
What does a filled gummy add over a standard gummy?
A liquid centre carried inside a pectin shell. Useful when the product story benefits from a second active, a second sensory cue, or a more premium texture.
Is white-label available for filled gummies?
Filled gummies typically route through semi-custom or custom because the centre formulation is part of the spec lock. White-label availability is confirmed per project.
What documentation gates apply?
The standard four-gate model: brief review, spec confirmation, artwork review per the target-market framework, and batch-specific Certificate of Analysis after QC release.
Can a filled gummy ship in sachet packaging?
Sachet packaging for filled formats is reviewed per project. Film, fill geometry and centre compatibility are confirmed before any sachet route is locked.
What is the order of magnitude for a first run?
Semi-custom starts from 2,500 units; custom development from 5,000 units. Final volumes are confirmed in the quote after brief review.
How long does a filled gummy project take?
Confirmed in the quote after brief review — filled formats add a feasibility gate before spec lock, so timelines vary by centre complexity.
Continue exploring
Private-label framing, related formats and the public-ready catalogue.
- Private label
Private label filled gummies →
Reviewed concepts in this format, pivoted for the private-label brand owner. Same four-gate documentation route, catalogue-led.
- Related format
Gummies manufacturing →
Pectin-based supplement gummies — the mature DAT Supply format. Used across daily wellness, beauty, sleep and kids ranges.
- Related format
Soft chews manufacturing →
Soft, paste-based chewable supplement format. Distinct from gummies — its own matrix, base and process.
- Catalogue
Browse filled gummies concepts →
Every public-ready PIM concept detected as filled gummies, sorted by family for quick scanning.
Start a filled-gummy project
Send your brief — DAT will review feasibility, confirm the working route, and frame the spec lock for the filled format.