Pick the option
The option you pick — private-label catalogue or Formula Adaptation — sets the starting MOQ tier and the lead-time posture.
DAT Supply
MOQ and Lead Times
A practical reference to minimum order quantities and lead-time posture across the two private-label options. Covers the private-label catalogue and Formula Adaptation MOQ tiers and why the exact figures — and the timeline — are confirmed during order setup.
- Catalogue MOQ (PET jar)
- From 1,000 units
- Catalogue MOQ (doypack)
- From 2,500 units
- Formula Adaptation production
- From 3,000 units
- Planning lead time
- Around 8 weeks
What this reference covers
Two options carry two different minimums and two different lead-time postures. This page states both, names what moves them, and says where the figure for your own product is settled.
- The two options — private-label catalogue and Formula Adaptation — and their MOQ tiers
- What moves the MOQ — format, packaging and active stack
- Lead-time posture — why the timeline is confirmed during order setup
- How the option you pick flows into your order
Who this is for
- Brand teams sizing a first private-label order against an option
- Product managers planning a launch budget and timeline
- Founders deciding between the private-label catalogue and Formula Adaptation
Catalogue MOQs are published per format and packaging, so the exact minimum for your product is shown when you configure it. Formula Adaptation is a separate route, with its own production minimum per SKU.
Sizing your first order?
Order a sample kit to validate the format and finish, then configure your order to see the minimum and price for your product.
How this connects to your order
The route you pick sets the minimum; configuring your product shows the exact figure for your format and pack. Standard production lead time is approximately 8 weeks after formula/specification, artwork and payment are approved. Shipping/transit is additional.
Ingredient, dosage or active changes to an existing formula are Formula Adaptation, with the production minimum and timeline confirmed before you commit. A genuinely new formula, R&D, due diligence, compliance and bespoke testing are Custom Projects, reviewed individually.
Options
MOQ tiers by option
The two published starting points. Which one a project sits in depends on how far the formula is from the catalogue.
Option 1Most launches
Private-label catalogue
Catalogue option, your branding and packaging — the leanest path to market.
- MOQ tier
- From 1,000 units
- Doypack
- From 2,500 units
- Lead time
- Around 8 weeks
- Supported flavour, colour or existing shape options are configured on the same order, at the same unit price.
Option 2
Formula Adaptation
Start from an existing DAT Supply formula and adapt ingredients, actives, dosage, serving or compatible components. The €1,750 Formula Adaptation service includes the defined development/sample process and production quotation.
- MOQ tier
- From 3,000 units
- Production
- From 3,000 units
- Lead time
- Final timeline is confirmed during order setup.
- Formula Adaptation production starts from 3,000 units per SKU; the minimum is fixed for each format (3,000 units for gummies).
These are the published minimums by option — the figure for your own format and pack is shown when you configure your product. Standard production lead time is approximately 8 weeks after formula/specification, artwork and payment are approved. Shipping/transit is additional.
Levers
What moves the MOQ
Three things change the minimum inside the same option. None of them is negotiated on a public page.
Format
The format sets the floor. Standard oral strips start from 2,500 boxes; other catalogue formats start at the published catalogue tier.
Packaging
Packaging moves the tier within the same option — PET jar from 1,000 units, doypack from 2,500 units.
Active stack
Ingredient, dosage and active changes to a catalogue formula move the project into Formula Adaptation, with its own production minimum per SKU; a genuinely new formula is a Custom Project.
Sequence
How the figure gets confirmed
From the option you pick to the roadmap that states your MOQ and your timeline.
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Step 1 -
Step 2 Configure or brief
Catalogue MOQs are published per format and packaging, so the exact minimum for your product is shown when you configure it. Formula Adaptation is briefed instead: an existing DAT Supply formula, adapted against that brief.
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Step 3 Confirm at order setup
The minimum and price for your product are shown as you configure it; the production slot and timeline are confirmed at order setup.
FAQ
Frequently asked
What is the minimum order quantity?
MOQ depends on the option and format. The private-label catalogue starts from 1,000 units in PET jars and from 2,500 units in doypacks (standard oral strips start from 2,500 boxes); Formula Adaptation production starts from 3,000 units per SKU for gummies; the minimum is fixed for each format. The minimum for your product and pack is shown when you configure it.
How long does an order take?
Standard production lead time is approximately 8 weeks after formula/specification, artwork and payment are approved. Shipping/transit is additional. It depends on the option, the packaging, raw-material availability and the production calendar at the time of order. Once your brief is reviewed, the order roadmap sets out the timeline for your specific project.
Why is the private-label catalogue not the headline?
The private-label catalogue is the fastest option and the default. Formula Adaptation carries a higher production minimum and a development/sample round, because an existing DAT Supply formula is adapted. An unchanged catalogue formula is Private Label; a change to its ingredients, actives or dosage is Formula Adaptation.
Are MOQ and lead time fixed once quoted?
Minimums are published per format and pack, and shown when you configure your product: changing the format or pack moves the order to that option’s minimum, and changing the dose makes it Formula Adaptation. Standard production lead time is approximately 8 weeks after formula/specification, artwork and payment are approved. Shipping/transit is additional.
Keep reading
Related guides
- Guide
Launch readiness guide
The order review steps by route, and what has to be signed off at each one.
- Guide
Shipping routes — EU, UK and US
How the destination market changes the route, the documentation and the handover.
- Guide
Packaging options
PET jar, doypack and sachet — what each one does to the minimum and to the shelf.
- Guide
Cost drivers
What actually moves a private-label unit cost, before any quantity is fixed.
- Route
Private label — the routes
The catalogue and Formula Adaptation side by side, with what each one asks of a brand.
- Order journey
Order samples
Validate the format and the finish before you size the first production order.
Next
Where to next?
Browse the reviewed catalogue, request samples, or start an order when you're ready — your DAT Supply account routes your brief through the right review step.