Kids Iron Gummies

Two actives make up this formula: cyanocobalamin and pyridoxine hydrochloride — a paired formula that reads as more than one ingredient but well short of a full multi-vitamin cluster, a deliberately contained combination rather than a wide blend. Two B-vitamin forms named together like this give a brand a slightly denser story to tell than a single-active SKU without the label carrying a long, stacked ingredient list.

It ships as a standard 60-count gummy, and packaging-wise it carries the standard spread: a bulk bag tier, a handful of doypack sizes, a handful of bottle counts, with the two-vitamin pairing as the formula's defining feature. Standard documentation to support each target market's own market requirements is included as part of the same product package.

Kids is this SKU's category home in the registry, the grouping for family brands assembling kids-positioned concepts across both daily and targeted lines. A two-active formula reads as more substantial than a single-nutrient add-on, but more focused than a broad multi-vitamin SKU.

That mid-weight positioning suits a brand wanting a targeted entry with a bit more formulation depth than the range's simplest options, without going as broad as a full daily-complex formula. It is sold across EU, UK and global target markets, the same reach as the rest of this Kids family.

Personalization opens up approved flavour, colour and shape on the cyanocobalamin-and-pyridoxine-hydrochloride pairing; both actives stay fixed regardless of the choice made.

Adding a third active, changing either vitamin's amount, or introducing a new claim moves the project into Formula Adaptation instead. As with any kids-facing product, compliance responsibility stays with the brand owner, supported by a documentation set from DAT Supply. Product naming and label artwork for this SKU run through the standard private-label branding process rather than through Personalization.