Vitamin B12 (Cyanocobalamin)
Cyanocobalamin / methylcobalamin — central to energy and B-complex stacks.
- Type
- Vitamin
- Family
- B Vitamins
- Measured in
- mcg
At a glance
- Format suitability
- Reviewed for gummies, powder sticks, oral strips and functional jellies — confirmed per project.
What sets B12 apart in this catalogue
Vitamin B12 sits inside the catalogue's B Vitamins family — a named family placement pyridoxine does not share. The catalogue description names both forms it works with, cyanocobalamin and methylcobalamin, describing the ingredient as central to energy and B-complex stacks rather than a peripheral addition.
That framing carries through into the claim ceiling. The row attaches only two permitted claim lines, both pointing the same direction: a contribution to the reduction of tiredness and fatigue, and to normal energy-yielding metabolism. There is no psychological or hormonal claim line here, unlike some other B vitamins in this catalogue — B12's neutral positioning stays inside that single energy theme, and label copy built on it has to stay there too. Energy gummies and B-complex gummies are the expected use cases, but the row lists vegan ranges alongside them — a third use case that sits outside the energy-and-stacking pattern the other two describe.
Why brands use Vitamin B12 (Cyanocobalamin)
Vitamin B12 (Cyanocobalamin) is an essential vitamin commonly considered for daily-wellness ranges, sitting in the b vitamins family. On DAT Supply briefs it is most often considered for Energy gummies, B-complex gummies and Vegan ranges — the exact positioning is set by the brand brief and reviewed against the target market’s claim rules. Editorially we frame it around Contributes to the reduction of tiredness and fatigue (EU permitted claim) and Contributes to normal energy-yielding metabolism (EU permitted claim), using only EU 432/2012- or DSHEA-compatible wording for the final pack copy. Format-wise we have considered Vitamin B12 (Cyanocobalamin) for gummies, powder stick, strip and jelly; the per-format formulation notes below describe the live constraints (taste, payload, stability, packaging) we tune in the formulation pass. Sourcing form (extract ratio for botanicals, salt or chelate form for minerals, free-form vs ester for amino acids) is reviewed against the brief, with documentation matched to the target market’s import rules. Inclusion rate and claim wording are reviewed per project — we don’t publish off-the-shelf doses.
How we use Vitamin B12 (Cyanocobalamin) in formulas
A public-safe formulation reference — how this active behaves in our formats, common pairings and handling notes. Final formulation, dose and on-pack copy are confirmed per project.
- Heat stable
- Limited — use coated forms
- Soluble in matrix
- Conditional
- Vegan supply
- Project-specific
EU-authorised health claims
EU-authorised wording for this ingredient is reviewed per project against Reg. 1924/2006 and the authorised list under Reg. 432/2012. No final claim wording is implied by this page.
Across the EU and UK markets Vitamin B12 (Cyanocobalamin) is treated as a vitamin: any on-pack benefit wording must come from the EU 432/2012 register (UK retains the same wording post-Brexit), and the inclusion rate has to meet the minimum thresholds tied to the chosen claim. For the US market, label benefit copy follows DSHEA structure-function rules with the standard "not intended to diagnose, treat, cure or prevent any disease" disclosure. We never reuse a market’s wording as if it carried over — claim copy is rewritten per market and reviewed per project. Country-level rules (e.g. France, Italy, Belgium for the EU; California Prop 65 for the US) layer on top, and the back-of-pack nutritional table is built against the market’s reference intake framework.
Authorised at ≥15% NRV per daily serving. Claim wording must appear verbatim on consumer packaging. DAT reviews final pack copy per project against EU 1924/2006 and the authorised list under EU 432/2012.
