MOQ and Lead Times
A practical reference to minimum order quantities and lead-time posture across the two private-label options. Covers the private-label catalogue and qualified custom development MOQ tiers and why the exact figures — and the timeline — are confirmed during order setup.
What this reference covers
- → The two options — private-label catalogue and qualified custom development — and their MOQ tiers
- → What moves the MOQ — format, packaging and active stack
- → Lead-time posture — why the timeline is confirmed during order setup
- → How the option you pick flows into the order brief
Who this is for
- → Brand teams sizing a first private-label order against an option
- → Product managers planning a launch budget and timeline
- → Founders deciding between the private-label catalogue and qualified custom development
Catalogue MOQs are published per format and packaging, so the exact minimum for your product is shown when you configure it. A custom formula is a separate lane, where the production MOQ is confirmed at feasibility.
Sizing your first order?
Order a sample kit to validate the format and finish, then brief your order so the team can confirm the MOQ and timeline for your project.
MOQ tiers by option
| Option | MOQ tier | Lead time |
|---|---|---|
| Private-label catalogue Catalogue option, your branding and packaging — the leanest path to market. PET jar from 1,000 units; doypack from 2,500 units. Project-specific packaging, flavour, colour or shape adjustments may be reviewed after order start. | From 1,000 units | From 8–12 weeks |
| Qualified custom development A formula developed to your specification, after a paid feasibility/R&D review. Production is generally from 10,000 units; exact MOQ is confirmed during feasibility and depends on product format, formulation and ingredient sourcing. | Confirmed after scope | Final timeline is confirmed during order setup. |
These are the published catalogue minimums by option — the figure for your own format, packaging and quantity is shown when you configure your product. Lead time is confirmed during order setup: it depends on packaging, raw-material availability and the production calendar at the time of order.
How this connects to your order brief
The route you pick sets the starting MOQ tier; the brief then confirms the exact figure against your format, packaging and active stack. The lead time is set the same way — once the brief is reviewed, the order roadmap lays out the timeline for your specific project.
Frequently asked
What is the minimum order quantity?
MOQ depends on the option and format. The private-label catalogue starts from 1,000 units in PET jars and from 2,500 units in doypacks (standard liquid drops and oral strips start from 2,500 units); qualified custom development is generally from 10,000 units, confirmed after the development scope. The exact MOQ for your project — which can move with format, packaging and active stack — is confirmed during order setup.
How long does an order take?
Lead time is typically 8–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment. It depends on the option, the packaging, raw-material availability and the production calendar at the time of order. Once your brief is reviewed, the order roadmap sets out the timeline for your specific project.
Why is the private-label catalogue not the headline?
The private-label catalogue is the fastest option and the default. Qualified custom development carries a higher MOQ tier and longer development because more of the formula is built to your brief. The right option depends on how far your formula sits from the catalogue — that is settled in the brief.
Are MOQ and lead time fixed once quoted?
The quote sets the MOQ and lead time for that project scope. Changing the format, packaging, dose or quantity range can move both — which is why they are confirmed against the final brief rather than promised on a public page.
Ingredient, dosage or concept changes beyond the catalogue are scoped as Custom Product R&D, with feasibility, production minimum and timeline confirmed per project.
Related pages
Where to next?
Browse the reviewed catalogue, request samples, or start an order when you're ready — your DAT Supply account routes your brief through the right review step.