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Pet Supplements

Private-label pet soft chews for dog and cat wellness ranges.

Reviewed pet soft-chew formulas you can adopt and brand — active selection, palatability and the species claim framework already sit in the spec. A formula the catalogue does not carry is developed as a project. Daily-use wellness positioning, not therapeutic claims.

Browse pet formulas Talk to our team
DAT Supply private-label pet supplements
Pet range

Pet wellness, taken seriously. Daily-use positioning across reviewed formats — not therapeutic veterinary claims.

DAT Supply supplies private-label pet supplements through a project-managed production workflow. Species claim framework, palatability and active selection are reviewed up front.

Pet formats

Reviewed pet formats

Each pet format runs through the same four-step review model and is checked against the species claim framework before the formula is confirmed.

  1. Pet soft chews

    Soft chews for dogs and cats, in PET bottles — no pet therapeutic claims.

    pet soft chews →

Catalogue

Pet soft chews in the catalogue

Pet soft chews for dog and cat wellness ranges. Each one is a starting point; species fit, palatability and packaging are confirmed with you. Daily-use wellness positioning only — DAT Supply makes no pet therapeutic claims.

Explore pet soft chews →

Options

Pick the option that matches your product.

Two ways to start. The one you choose shapes the documentation you receive and the timeline, and it is confirmed with you inside your DAT Supply account.

01 · Private-label catalogue

A ready formula, your brand.

Pick a ready formula from the catalogue and add your brand. The fastest way to launch — you see the price and the minimum order before you commit, and packaging, claims and documents are confirmed with you as you build it.

Best for
First SKU · short timelines
Lead time
Around 8 weeks
Start with this option 02 · Formula Adaptation

An existing formula, adapted and produced.

Start from an existing DAT Supply formula and change ingredients, actives or dosage. Formula Adaptation starts from an existing DAT Supply formula with a fixed-fee development stage — the adaptation, one sample round and the final product specification — and production is quoted separately once the formula and specification are approved.

Best for
Category-defining launch · From 3,000 units per SKU (gummies)
Lead time
Final timeline is confirmed during order setup.
Start with this option
FAQ

Frequently asked questions — Pet Supplements

  • Which pet species does DAT support?

    Dog and cat ranges, from the pet soft-chew catalogue. Small-animal and equine ranges are handled as Custom Projects, reviewed individually.

  • What pet formats are in scope?

    Pet soft chews — a soft, palatable daily-use chew for dogs and cats, ordered from the catalogue’s existing formulas. Changing the actives or dosage of one is Formula Adaptation.

  • Does DAT make therapeutic claims for pet ranges?

    No. DAT supports daily-use wellness positioning only — joint, calm, skin & coat, digestive support. Therapeutic / veterinary medicinal claims are out of scope.

  • What documentation review steps apply to pet projects?

    A first review of what you want to make, formula confirmation, artwork review for the market you sell in and the species framework, and batch release documentation with your batch.

  • What is the order of magnitude for a first pet run?

    Private-label pet soft chew orders start from 1,000 units. Formula Adaptation production starts from 3,000 units per SKU. Supported flavour and shape options are configured on the same order.

  • How do I start a pet project?

    Browse the reviewed pet soft-chew formulas, configure one and check out — your DAT Supply account then tracks samples, documentation and production. A change to actives, dosage or ingredients is Formula Adaptation.

Project handoff

Start your pet range

Adopt a reviewed pet soft-chew formula and add your brand — species framework, palatability and active load come with the spec, and DAT Supply manages the order through to production. A change to actives, dosage or ingredients is Formula Adaptation.

Browse pet formulas Talk to our team
Quick context request

Get manufacturing context

Drop your work email and a member of the DAT team will follow up with the right context for this product. Order documents, certificates and pricing are released in your DAT Supply account.

You will receive a short confirmation email. Order documents (specification, label data, batch documents) are released in your DAT Supply account once your order is under way.