Filled gummies — dual-texture, dual-active formats for brands that want a sharper product story.
A liquid centre inside a pectin shell. Format complexity is reviewed up front so the spec lock matches what the format can hold in production.
Filled gummies push the platform: a second active layer, a second sensory cue, a tighter spec. DAT confirms suitability before locking the formula.
When a filled gummy earns its complexity
Filled gummies pay back the extra spec work when the product story needs a second beat — a dual-active stack, a sensory cue, or a premium positioning above a standard daily-use SKU.
- Beauty + energy ranges where the centre carries a differentiated active.
- Premium hero SKUs that need a richer in-mouth experience.
- Innovation pipeline SKUs stepping up from a standard gummy line into a premium dual-texture format.
What the filled-gummy platform supports
A filled gummy is a pectin shell carrying a liquid centre — typically an oil, syrup or aqueous gel that pairs with a complementary active layer. The shell follows the same pectin platform as standard gummies; the centre adds a second technical review. Centre chemistry must be compatible with the shell at sealing — water activity, oil polarity and density are reviewed before spec lock. Payload is split: the shell carries the daily-vitamin or core nutrient stack at standard ratios, the centre carries a differentiating active that benefits from being isolated until consumption (an oil-soluble vitamin, a heat-sensitive botanical, a sensory cue such as a sour or cooling note). Standard finish options include sugar-sanding, oil polish and shape variations within the available moulds. Brands choose filled gummies when the product story needs a second beat — a dual-active stack a daily multivitamin alone cannot tell, a premium sensory experience above a flagship gummy, or a hero SKU that sits at the top of a beauty, energy or recovery range. The format trades the simplicity of a single-matrix gummy for a sharper editorial story; the brief review confirms whether the second active actually earns the extra spec work.
Pick the option that matches your product.
Two ways to start. The one you choose shapes the documentation you receive and the timeline, and it is confirmed with you inside your DAT Supply account.
A ready formula, your brand.
Pick a ready formula from the catalogue and add your brand. The fastest way to launch — you see the price and the minimum order before you commit, and packaging, claims and documents are confirmed with you as you build it.
- Best for
- First SKU · short timelines
- Lead time
- Around 8 weeks
An existing formula, adapted and produced.
Start from an existing DAT Supply formula and change ingredients, actives or dosage. Formula Adaptation starts from an existing DAT Supply formula with a fixed-fee development stage — the adaptation, one sample round and the final product specification — and production is quoted separately once the formula and specification are approved.
- Best for
- Category-defining launch · From 3,000 units per SKU (gummies)
- Lead time
- Final timeline is confirmed during order setup.
What each option looks like for filled gummies
Private-label availability is reviewed per project — most filled-gummy launches need at least flavour or centre-active tuning, so a true private-label drop-in is not the default route. Where a ready filled-gummy formula exists in the catalogue and the brand can adopt the spec as-is, private-label can apply at the 1,000-unit MOQ tier; DAT confirms in the brief.
Formula Adaptation starts from an existing DAT Supply filled-gummy formula and adapts its centre actives, dosage or ingredients. Novel centre actives, unusual shell-centre pairings or a bespoke shape that needs its own tooling are Custom Projects, reviewed individually. Sample lead time is approximately 4–8 weeks, depending on the number of sample iterations needed to reach a commercially acceptable result. Standard production lead time is approximately 8 weeks after formula/specification, artwork and payment are approved. Shipping/transit is additional.
PET bottle · Doypack
Filled gummies typically ship in PET bottle or doypack. Sachet packaging is reviewed per project — film and configuration depend on the centre.
Filled gummies typically ship in PET bottle or doypack. PET suits the supplement shelf and pairs well with a premium label treatment that signals the dual-texture story. Doypack works for DTC ranges that want a tactile unboxing without sacrificing barrier integrity — film selection is reviewed against the centre chemistry. Sachet packaging for filled gummies is reviewed case-by-case; the film and fill geometry must hold the centre across the supply chain, and the brief confirms whether the centre survives the sachet route. Across all packaging options, the outer carton, child-resistant closure decision, tamper evidence and shipping configuration are reviewed alongside the format choice.
- PET bottle
Canonical supplement-shelf format. Pairs well with a premium label that signals the dual-texture story.
- Doypack
Stand-up pouch with resealable zip. Strong DTC unboxing and lower secondary-packaging footprint.
- Sachet (case-by-case)
Sachet film + centre compatibility is reviewed per project before any sachet path is confirmed.
- PET bottle with premium label
- Doypack with high-barrier film
- Sachet (case-by-case)
- Tamper-evident seal
- Child-resistant cap
- Premium outer carton
- Sleeve-wrap presentation
- On-pack QR / batch code
Ready formulas in this format
A short pick from the catalogue. Positioning, claims and documentation are confirmed with you before production.
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Beauty filled gummy
Premium beauty stack with a differentiated centre.
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Energy + adaptogen filled gummy
Daily-use energy with a complementary centre active.
Top actives for filled gummies
Ingredients commonly reviewed for this format. Open a dossier to see dose anchors, working forms and formulation notes.
Other formats in the related formats group
Adjacent manufacturing formats DAT supports across the same product family.
Common actives for this format
Frequently asked questions
What does a filled gummy add over a standard gummy?
A liquid centre carried inside a pectin shell. Useful when the product story benefits from a second active, a second sensory cue, or a more premium texture.
Is a private-label option available for filled gummies?
Filled gummies typically route through personalisation or Formula Adaptation because the centre formulation is part of the spec lock. Private-label availability is confirmed per project.
What documentation review steps apply?
The standard four-step review model: brief review, spec confirmation, artwork review per the target-market framework, and batch release documentation with your batch.
Can a filled gummy ship in sachet packaging?
Sachet packaging for filled formats is reviewed per project. Film, fill geometry and centre compatibility are confirmed before any sachet route is locked.
What is the order of magnitude for a first run?
Formula Adaptation production starts from 3,000 units per SKU; the minimum is fixed for each format (3,000 units for gummies).
How long does a filled gummy project take?
Confirmed during order setup — filled formats add a technical review before spec lock, so timelines vary by centre complexity.
Continue exploring
Private-label framing, related formats and the public-ready catalogue.
- Private label
Private label filled gummies →
Ready formulas in this format, with the starting price and minimum order on every product.
- Related format
Gummies manufacturing →
Pectin-based supplement gummies — the mature DAT Supply format. Used across daily wellness, beauty, sleep and kids ranges.
- Related format
Powder sticks manufacturing →
Single-serving powder sticks for powders, granulates and mix-in daily-routine products, packed in boxes of sticks.
- Catalogue
Browse filled gummies →
Every filled gummies product in the catalogue, sorted by family for quick scanning.
Create your filled-gummy product
Pick a catalogue formula, choose your quantity and packaging, and see your price. Formula, packaging and documentation are confirmed before production.