- Format
- Pet soft chews
- Daily serving
- 2 pet soft chew
- Units per pack
- 60 pet soft chew
- Servings / pack
- 30
DAT Supply white-label soft chew for dogs, delivering omega fatty acids, zinc and biotin for coat condition and skin comfort. Standard specification: 3 g semi-moist chew on a plant-flour base, 60 chews per pack (180 g net), induction seal and child-resistant cap, natural Salmon flavour. Serving is 1-2 chews per day by bodyweight, so one pack covers 30-60 days. Stand-up pouch and 30-count trial pack also available. Classified as complementary feed in the EU; claims are presented as structure and function support, not as treatment. Minimum order 1,000 packs. Standard production lead time is approximately 8 weeks after formula/specification, artwork and payment are approved. Shipping/transit is additional.
A vitamin E chew catalogued under a DHA-led name
Puppy DHA Soft Chews carries a name built around DHA, though the structured formula table currently confirms one active: vitamin E (D-alpha-tocopherol). A brand evaluating this SKU for its own puppy range should treat the confirmed formula table as the fact to label from, with the DHA naming understood as the catalogue's stated range positioning rather than a separately dosed ingredient today.
The format is a semi-moist soft chew on a plant-flour base, packaged in a bottle with a child-resistant closure and offered in a named flavour, presented as a daily treat-format wellness chew rather than a tablet. Puppy Multivitamin Soft Chews sits alongside it in the same puppy-life-stage slot with a broader, multi-vitamin formula table instead of this SKU's single confirmed active.
Where a puppy-life-stage chew sits in a pet range
Pet Supplements serves pet brands building cat and dog supplement ranges, and life-stage positioning — puppy, adult, senior — is one of the main ways this catalogue segments its dog-focused chews. This SKU and Puppy Multivitamin Soft Chews are the range's only two puppy-specific entries, sitting apart from its many adult- and senior-dog chews.
Dog Omega + Multivit Soft Chews is the closest adult-range sibling by naming theme, pairing an omega-adjacent positioning with a broader vitamin panel. A brand building a full life-stage dog range would move a customer from this puppy SKU toward the adult or senior chews as the dog ages.
Personalising and ordering the Puppy DHA Soft Chews formula
Personalization covers approved flavour and shape on this exact formula — project-specific personalisation, not a formula change. Flavour carries particular weight on a pet chew, since a chew a puppy will not eat never earns its shelf space regardless of the formula behind it.
Confirming the DHA content within the structured formula table, changing the active, or introducing a new claim moves the project into Formula Adaptation instead. Label claims plus market compliance remain the brand owner's responsibility throughout — pet positioning stays daily-use wellness, not a therapeutic or veterinary claim.
The actives in the standard formulation. Your final formula is confirmed with you before production.
Formula & nutrition
Values shown per recommended daily serving · % NRV (EU).
Active ingredients
| Active | Quantity | % NRV |
|---|---|---|
| Fish Oil Omega-3 | 300 mg | — |
| DHA | 100 mg | — |
| Vitamin E d-Alpha tocopherol | 5 IU | — |
Analytical constituents
The declared analytical constituents for this complementary feed.
| Constituent | Value |
|---|---|
| Crude Protein (min) | 14 % |
| Crude Fat (min) | 10 % |
| Crude Fibre (max) | 5 % |
| Crude Ash (max) | 6 % |
| Moisture (max) | 20 % |
Product characteristics
- GMO-free
- Artificial colour-free
- Artificial flavour-free
Recommended use
Take 1 chew daily. Do not exceed the recommended daily intake. Food supplements should not be used as a substitute for a varied and balanced diet and a healthy lifestyle.
Warnings
- Complementary feed for cats and dogs. Provide access to fresh drinking water. Consult your veterinarian before use if your animal is pregnant, nursing, on medication, or has a diagnosed condition. Not for human consumption.
View all warnings & declarations
- Store in a cool, dry place away from direct sunlight. Keep the pack tightly closed.
Allergens & declarations — 2 declarable
- Cereals containing gluten No
- Crustaceans and products thereof No
- Eggs and products thereof No
- Fish and products thereof present
- Peanuts and products thereof No
- Soybeans and products thereof may_contain
- Milk and products thereof No
- Nuts No
- Celery and products thereof No
- Mustard and products thereof No
- Sesame seeds and products thereof No
- Sulphur dioxide and sulphites No
- Lupine and products thereof No
- Molluscs and products thereof No
Documentation included with your order
DAT Supply is your contracting supplier. Every Private Label order includes the standard documentation for the DAT-supplied finished product, plus launch documentation for your selected market within the agreed scope. Independent lab testing is available on request.
- Product specification Your confirmed formula, active amounts, serving, product configuration and packaging details.Included When your formula is confirmed
- Nutrition & label data Product data, directions, warnings and nutritional / active information needed to prepare your label.Included With your specification
- Artwork review & guidelines We review your artwork against the confirmed product information and provide label guidance before production. You approve the final artwork.Included Before production
- Allergen information Product-specific allergen information based on the confirmed formulation and production information.Included With your specification
- Market launch documentation Documentation prepared for your selected target market to support product launch and applicable notification or filing requirements. Requirements vary by product and market. Government filings and fees, translations, legalisation and additional market- or retailer-specific work are not part of the standard documentation.Included For your selected market
- Batch release & traceability Your DAT finished-product batch / lot reference and the batch release and traceability documentation for the finished order.Included With your batch
- Delivery documentation Packing list and applicable shipment / transport documentation.Included At dispatch
Documents land in your DAT Supply account as your order moves forward, based on the agreed product and scope. Final label use, market filings and product placement remain your responsibility unless expressly included in the agreed scope.
Related options
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Dog Omega + Multivit Soft Chews
Minimum order 1,000 units
Frequently asked questions
Can I request a sample before ordering?
Ready-to-ship samples of selected production-ready formulas are on the Samples page while in stock — not every product has one. To test a different flavour, colour or shape, configure this product; where the product offers a Personalization Sample, you can order one of that exact configuration at the review step. Samples are paid upfront, and you do not need an account to start.What is the MOQ?
Minimum order quantities for Puppy DHA Soft Chews are set up front, not quoted: from 1,000 units in PET bottle. Larger runs of the same formula stay Private Label, as a volume quote. A change to the formula itself is different: Formula Adaptation production starts from 3,000 units per SKU; the minimum is fixed for each format.What packaging is available?
Packaging for this format: PET bottle. Standard pack size for this product is 60 pet soft chew per pack. More options open up at higher volumes, and you pick your pack when you build your product.Can I customise flavour, colour or shape?
Yes — the flavour, colour and existing shape options this format supports are choices you make when you build your product, at the same unit price and with no setup fee. Where the product offers a Personalization Sample, you can test them first. The formula stays the same. Changing the actives or the dosage means Formula Adaptation instead, which starts higher; claims work is a Custom Project.Who produces and supplies this product?
DAT Supply is your contracting supplier for the products it supplies. We manage the product, production and documentation workflow. The country of manufacture is confirmed for the specific products you choose.What documents are provided?
DAT Supply is your contracting supplier, and every Private Label order includes product specification, nutrition & label data, artwork review & guidelines, allergen information, market launch documentation, batch release & traceability and delivery documentation for the DAT-supplied finished product. Each one lands in your account at the point it exists — the specification when your formula is confirmed, the batch documents with your batch. Independent lab testing is available on request.How long does production take?
Standard production lead time is approximately 8 weeks after formula/specification, artwork and payment are approved. Shipping/transit is additional.What happens after I place an order?
Your order moves through the standard DAT Supply stages — sample, configure, approve artwork and specification, produce, deliver. Live order progress and every released document appear in your DAT Supply account, not on this public page. How ordering works →
Have questions?
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