Powder sticks

Zinc

Trace mineral central to immune-positioned ranges, often paired with vitamin C.

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Type: Mineral
Measured in: mg

At a glance

Format suitability: Reviewed for powder sticks, oral strips, functional jellies and pet soft chews — confirmed per project.

Why brands use it

Why brands use Zinc

Zinc is a mineral commonly considered for daily-wellness and sports ranges. On DAT Supply briefs it is most often considered for Immune gummies, Beauty stacks and Multivitamins — the exact positioning is set by the brand brief and reviewed against the target market’s claim rules. Editorially we frame it around Contributes to the normal function of the immune system (EU permitted claim) and Contributes to the maintenance of normal hair, skin and nails (EU permitted claim), using only EU 432/2012- or DSHEA-compatible wording for the final pack copy. Format-wise we have considered Zinc for powder stick, strip, jelly and pet soft chew; the per-format formulation notes below describe the live constraints (taste, payload, stability, packaging) we tune in the formulation pass. Sourcing form (extract ratio for botanicals, salt or chelate form for minerals, free-form vs ester for amino acids) is reviewed against the brief, with documentation matched to the target market’s import rules. Inclusion rate and claim wording are reviewed per project — we don’t publish off-the-shelf doses.

Formulation

How we use Zinc in formulas

A public-safe formulation reference — how this active behaves in our formats, common pairings and handling notes. Final formulation, dose and on-pack copy are confirmed per project.

Heat stable: Limited — use coated forms
Vegan supply: Project-specific

Claim wording

EU-authorised health claims

EU-authorised wording for this ingredient is reviewed per project against Reg. 1924/2006 and the authorised list under Reg. 432/2012. No final claim wording is implied by this page.

Across the EU and UK markets Zinc is treated as a mineral nutrient: on-pack benefit wording must come from the EU 432/2012 register (UK retains the same wording post-Brexit), with the inclusion rate meeting the minimum thresholds tied to the chosen claim. For the US market, label copy follows DSHEA structure-function rules with the standard FDA disclosure. Mineral form (e.g. citrate vs oxide, glycinate vs sulphate) and the resulting elemental load are reviewed against the target claim — confirmed per project. The back-of-pack nutritional table is built against the market’s reference intake framework, and any country-level limits (France, Italy, Belgium for the EU; California Prop 65 for the US) are reviewed before launch.

EU-authorised health claims

Authorised at ≥15% NRV per daily serving. Claim wording must appear verbatim on consumer packaging. DAT reviews final pack copy per project against EU 1924/2006 and the authorised list under EU 432/2012.

Formats

Formats we review Zinc in

DAT Supply's live catalogue covers gummy, powder sachet, functional jelly, pet soft chew and oral strip formats. Each row is a format this active is reviewed for and what changes when it is delivered that way.

Delivery formats Zinc is reviewed for, and what changes in each
Format	What changes in this format
Powder stick Develop in powder stick →	Powder flow and dose accuracy at single-serve stick weights — confirmed per project. Barrier requirements (oxygen, moisture) for the active — confirmed per project. Reconstitution behaviour when the stick is dosed into water — confirmed per project.
Strip Develop in strip →	Per-strip dose ceiling — actives must fit a 30–60 mg film payload — confirmed per project. Sensory and dissolution constraints (mouth-feel, grit, bitterness) — confirmed per project. Film compatibility with the polymer base (pullulan / HPMC) — confirmed per project.
Jelly Develop in jelly →	Set strength and matrix stability against the active load — confirmed per project. Heat exposure during cooking and the impact on potency — confirmed per project. Single-serve pouch or cup compatibility — confirmed per project.

Serving

Typical serving and reference level

Where the serving level for Zinc is set, and who sets it. The figure that reaches your label is fixed against the specification for your formula and your market — not read off this page.

Measured in: mg

Reference level

Typical anchor: mg per serving — confirmed per project.

Zinc is measured by weight (mg) per serving on DAT Supply briefs. The working anchor — the inclusion rate against which target-market claim wording is reviewed — is set during the formulation pass for each project rather than published as a fixed number on the public page. Final per-serving load depends on the chosen format (gummy payload window, capsule fill weight, softgel oil load, sachet or powder scoop size, oral-liquid bottle geometry) and the claim wording the brand needs to support against the target market. Sourcing form (extract ratio, standardised marker, micronised vs granular, salt or chelate form) is reviewed in the same pass. Country-level upper limits (France, Italy, Belgium for the EU; California Prop 65 for the US) are checked before any inclusion rate is finalised. Dose is confirmed per project — we don’t publish off-the-shelf dose tables for any active in the catalogue.

Formulas