Iron

Why brands use Iron

Iron is a mineral commonly considered for daily-wellness and sports ranges. On DAT Supply briefs the positioning is set by the brand brief and reviewed against the target market’s claim rules — we do not pre-position an active for any single benefit. Editorial framing uses only EU 432/2012- or DSHEA-compatible wording — we never promote unauthorised claims, even when the active has consumer-side momentum. Format-wise we have considered Iron for powder stick, strip and jelly; the per-format formulation notes below describe the live constraints (taste, payload, stability, packaging) we tune in the formulation pass. Sourcing form (extract ratio for botanicals, salt or chelate form for minerals, free-form vs ester for amino acids) is reviewed against the brief, with documentation matched to the target market’s import rules. Inclusion rate and claim wording are reviewed per project — we don’t publish off-the-shelf doses.

How we use Iron in formulas

A public-safe formulation reference — how this active behaves in our formats, common pairings and handling notes. Final formulation, dose and on-pack copy are confirmed per project.

Heat stable

Limited — use coated forms

Vegan supply

Project-specific

EU-authorised health claims

EU-authorised wording for this ingredient is reviewed per project against Reg. 1924/2006 and the authorised list under Reg. 432/2012. No final claim wording is implied by this page.

Across the EU and UK markets Iron is treated as a mineral nutrient: on-pack benefit wording must come from the EU 432/2012 register (UK retains the same wording post-Brexit), with the inclusion rate meeting the minimum thresholds tied to the chosen claim. For the US market, label copy follows DSHEA structure-function rules with the standard FDA disclosure. Mineral form (e.g. citrate vs oxide, glycinate vs sulphate) and the resulting elemental load are reviewed against the target claim — confirmed per project. The back-of-pack nutritional table is built against the market’s reference intake framework, and any country-level limits (France, Italy, Belgium for the EU; California Prop 65 for the US) are reviewed before launch.