EU private-label launch guide
A practical framework for private-label launches targeting the EU and UK markets, across every format DAT Supply manufactures. Covers the regulatory stack, claims wording, notification routes and documentation requirements — written for brand teams who are early in planning.
- Ready formulas
- 284+
- Options
- Private-label catalogue · Formula Adaptation
- Project pathways
- EU · UK · US
- Documentation
- 4 review steps by project stage
What this guide covers
- EU Food Supplement Directive 2002/46/EC — mandatory fields and language rules
- EFSA health claims regulation 432/2012 — permitted wording and the authorisation requirement
- Novel Food Regulation (EU) 2015/2283 — applicability across formats to novel ingredients
- Food Information to Consumers Regulation 1169/2011 — allergens, nutrition declaration, supplement Facts panel
- UK MHRA notification route post-Brexit — parallel requirements for Great Britain
- Documentation stage map — what is needed at brief, specification and post-production gates
Who this is for
- Brand teams planning a first EU or UK private-label launch
- Operators evaluating existing formulations for EU market compliance
- Category managers reviewing the claim wording and notification timeline for a new SKU
- Founders assessing contract manufacturer capability for multi-country EU rollout
This guide does not replace a regulatory consultant. It is the starting point for internal planning — the documentation and final filings are confirmed per project inside your DAT Supply account.
Mapping out your EU launch plan?
Drop your work email and a DAT team member will follow up with the specific documentation requirements for your target market and claim positioning.
Key points in the guide
Authorised claims vs. disease claims
EFSA Regulation 432/2012 authorises specific health claims for foods and food supplements. Disease claims ("treats", "prevents", "cures") are prohibited under 2002/46/EC Article 13 regardless of whether the ingredient is authorised. Claim wording is reviewed per project — the starting point is the published EFSA register.
Novel Food — when it applies
Novel Food Regulation (EU) 2015/2283 requires pre-market authorisation for foods with no significant history of consumption in the EU before 1997. Products in any format built on certain botanicals, bioengineered ingredients or specific mineral forms may require a Novel Food application. The guide flags the key triggers — final determination is confirmed per formulation.
Documentation route to market
Documentation for an EU launch: product specification, nutrition and label data, label artwork review against the claims register and FIC rules, and — where the member state requires it — the notification the brand owner files. A Certificate of Analysis or third-party testing is added where required and agreed for the project. Each gate releases the next layer — no document is promised before the brief is in place.
How this connects to your order
After reviewing this guide, the next step is the DAT Supply client workspace. The brief captures your target markets, route (private-label catalogue or Formula Adaptation) and quantity range — these inputs determine which documentation review steps apply to your order.
DAT responds with format-fit notes and an order roadmap the same working day. The documentation package builds alongside the formulation, not before it.
Download the EU private-label launch guide (PDF)
A printable summary of the EU framework — directive, claim register, Novel Food triggers, FIIC labelling and the documentation route.
Related formats
The EU framework applies across formats. The format-specific hubs cover MOQ, tooling and packaging trade-offs.
Related EU countries
Member-state notification routes diverge — pick the target country to see the per-market notification path.
Ingredient, dosage or active changes to an existing formula are Formula Adaptation, with the production minimum and timeline confirmed before you commit. A genuinely new formula, R&D, due diligence, compliance and bespoke testing are Custom Projects, reviewed individually.
Related guides
Where to next?
Browse the reviewed catalogue, request samples, or start an order when you're ready — your DAT Supply account routes your brief through the right review step.