Kids private label for Colorado brands

Colorado's supplement signal centres on the Boulder and Denver natural-products founder scene — Boulder is described as the spiritual home of US natural products, and New Hope Network, the producer behind the Expo West and Expo East trade shows, is headquartered there. A kids range often reads as a natural extension of that founder scene: family-wellness positioning is a common next step once a founder-led brand has an adult range established.

Kids products carry a specific labelling discipline regardless of state: per-serving dose, age wording and mandatory statements for foods marketed to children are reviewed against the destination market's rules before a spec locks. That review sits on top of the standard federal DSHEA framework — there is no Colorado-specific kids notification step, but the age-and-dose review itself is not optional the way it might be treated on an adult general-wellness SKU.

Denver's DTC scale gives a Colorado kids brand a reasonable path to launch direct rather than waiting on a retail listing, which matters because a kids range often needs more format testing — younger children not chewing reliably being one reason drops exist alongside gummies — before a shelf commitment makes sense.

The gummy lane carries the most breadth: Kids Multivitamin Gummies (retinyl acetate, pyridoxine hydrochloride, D-biotin, vitamin E, cyanocobalamin) leads a general-wellness opener, with Kids Omega-3 Gummies (vitamin E), Kids Calm Gummies (chamomile), Kids Focus Gummies (cyanocobalamin), Kids Iron Gummies (cyanocobalamin, pyridoxine hydrochloride) and Kids Vitamin C Gummies rounding out targeted concepts on the same base.

Kids Multivitamin Drops (vitamin C) and Kids Vitamin D3 Drops both suit the younger end of a family-wellness range, where chewing is not yet the reliable format liquid drops are built to avoid — a genuine format decision rather than a smaller version of the gummy line.

Kids Multivitamin Jelly carries the widest label of the set (vitamins A, C, D3, E, B3, B6, biotin, B12), putting a broad-spectrum concept into a functional-jelly stick as a third texture alongside the gummies and drops.

Sample the specific SKU and age positioning intended for launch — drops and gummies read very differently to a parent buyer, and a founder moving from an adult range into kids should not assume the same pack language carries over.

Per-serving dose and age wording are reviewed against the destination market's rules for foods for children before the spec locks; that review is worth scheduling alongside the sample order rather than treating it as a late-stage check.

Flavour, colour and shape stay inside Make it Yours across the gummy, drop and jelly formats; changing an active, a dose or an age claim moves the request into the separately scoped Custom Product R&D route, and label claims plus market compliance remain the brand owner's responsibility throughout.