The private-label supplement catalogue — United States
Browse the reviewed private-label catalogue by format or by category. Market guides and compliance detail sit further down.
Reviewed private-label concepts, by format
Each card opens the reviewed catalogue for that format — every public PIM concept, framed for private-label brand owners. Documentation routes through DAT's standard 4-step project workflow regardless of format.
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Gummies
149 SKUsPectin-based supplement gummies — the mature DAT Supply format. Used across daily wellness, beauty, sleep and kids ranges.
Private label gummies → -
Powder sachets
24 SKUsSingle-serving powder sachet / stick format for powders, granulates and mix-in daily-routine concepts. Configuration confirmed per project.
Private label powder sachets → -
Functional jellies
32 SKUsPouchable functional jelly format for daily-routine and on-the-go supplement concepts.
Private label functional jellies → -
Oral strips
21 SKUsFast-dissolving oral strip format. Reviewed per project; payload range confirmed during the brief.
Private label oral strips → -
Liquid drops
24 SKUsDropper-bottle supplement format for oil-soluble or precise-dose actives.
Private label liquid drops → -
Pet Supplements
32 SKUsCombined catalogue across pet formats — chews, drops, pastes, sprays and paw balms. No pet therapeutic claims published.
Private label pet supplements →
Reviewed private-label concepts, by category
Each card opens the reviewed catalogue for that concept — spanning every format it ships in, framed for private-label brand owners.
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Beauty & Skin
Private-label beauty concepts reviewed against target-market claim rules.
Private label beauty & skin → -
Sleep & Relax
Sleep and calm positioning is reviewed per market before any claim is finalised.
Private label sleep & relax → -
Sports Nutrition
Energy and performance concepts reviewed against target-market stimulant rules.
Private label sports nutrition → -
Creatine
Creatine dose-per-serving and format are confirmed per project against the brief.
Private label creatine → -
Collagen
Collagen source and dose are confirmed per project and target market.
Private label collagen → -
Kids
Kids-positioned concepts follow per-market labelling and dose rules.
Private label kids → -
Daily Vitamins
Daily-coverage concepts reviewed against target-market NRV and labelling rules.
Private label daily vitamins → -
Gut Health
Strain, dose and format are reviewed per project — no live-culture count is implied without spec.
Private label gut health → -
Weight Management
Weight-management concepts are reviewed per market — no outcome claim is implied.
Private label weight management → -
Immunity
Immune-support concepts carry the EU-permitted claim set reviewed per market.
Private label immunity → -
Energy & Focus
Energy and focus concepts are reviewed against target-market stimulant limits.
Private label energy & focus → -
Pet Supplements
Pet supplement concepts carry no pet therapeutic claims; species fit is reviewed per project.
Private label pet supplements →
Production framing →
Formats, routes and order review steps across every manufacturing lane.
SamplesOrder samples →
Order ready private-label sample kits through your DAT Supply account before you move to production.
Custom ProjectsCustom Projects →
Bespoke formulas, formats and larger production programs from 10,000 units, scoped and priced as a paid development package.
Every project runs the same documentation-by-stage path — see how order documentation works →.
State-by-state framing for US brands
DAT Supply supports private label gummy projects for brand owners across all 50 US states. Each state page summarises the archetypes we most often work with there.
Build an order brief
Send your order brief — DAT will review and route it to the right working track. Final routing is confirmed in your DAT Supply account once the brief has been reviewed.