Who this article is for
Brand owners and category managers reviewing a private-label supplement project.
Brand owners researching softgels often assume any private-label manufacturer can produce any format. DAT Supply does not manufacture softgels — here is what the format is, and where DAT Supply’s own formats fit if the underlying goal is not specifically the softgel shell.
What softgels are and who they suit
Softgels are a one-piece sealed shell, usually gelatin or a plant-based alternative, built to carry oil-based, liquid or semi-solid fills, valued for high bioavailability and ease of swallowing. They suit brand owners whose brief is written specifically around that shell.
The formats DAT Supply manufactures
DAT Supply's own private-label range covers five formats: gummies, powder sachets, functional jelly sticks, oral strips and pet soft chews. Personalization — flavour, colour and packaging within an existing formula — applies to these six formats, not to formats DAT Supply does not produce.
If your brief needs a different format
When softgel is a hard requirement, DAT Supply is not the right manufacturer for that SKU. When the underlying goal — the active, the dose, the positioning — can work in one of DAT Supply’s own formats, browse the catalogue or start a custom project to scope it.