Who it's for
Brands that want a differentiated delivery format — sleep, energy, focus or daily actives in a dissolving strip rather than another gummy or capsule.
Configure, sample and produce your supplement range in one place.
Ready oral strip formulas — also called oral thin films — that dissolve on the tongue with no water, launched under your brand. For brands selling in Iceland.
Brands that want a differentiated delivery format — sleep, energy, focus or daily actives in a dissolving strip rather than another gummy or capsule.
A ready strip formula under your label, a choice of flavour and pack, and the standard documentation package.
Choose a strip, order a sample to check flavour and dissolution, then place your order in your DAT Supply account.








Outside the EU, the UK and the US, the standard Private Label price, minimum order and online order do not apply.
Standard Private Label covers the EU, the UK and the US. Delivery anywhere else is handled as an Export Project, from the applicable export minimum: once commercial fit is confirmed, DAT Supply scopes the market-specific documentation, compliance, freight and payment with you, and third-party, government, legalisation and testing costs are passed through where applicable.
5,000 boxes and at least 75,000 strips per SKU
Standard production lead time is approximately 8 weeks after formula/specification, artwork and payment are approved. Shipping/transit is additional.
Fast-dissolving oral strips that dissolve on the tongue, packed in boxes. You pick flavour, colour and pack as you build your product; changing the actives means Formula Adaptation.
DAT releases the standard documentation package by project stage. Independent lab testing is available on request.
Label artwork, on-pack copy and retail packaging for Iceland are written in Icelandic. Plan translation and claims review alongside sampling so production is not waiting on artwork.
Reading the brand-owner signal for Iceland: the applicable notification route and label language are reviewed for the target market before production. The brand owner remains responsible for local notification or registration where required; DAT supplies the documentation pack and does not file on the brand owner's behalf.
Requirements are reviewed for the target market before production. The brand owner remains responsible for local notification or registration where required. That importer-of-record structure doesn't change format by format — it's already part of how any Icelandic range clears, so adding a strip SKU to an existing range extends a compliance pattern already in place rather than starting a new one.
Iceland is also a small market with a high per-capita supplement spend relative to its population, which supports a broader range per brand rather than a single hero SKU. Healthy-ageing and women's-health strip formulas are what that broader range can draw on first — both exist today inside a catalogue with plenty more concept areas behind them, room enough for an Icelandic brand to trial more than one before Icelandic-language artwork is locked to a direction.
Healthy-ageing opens the Iceland-relevant spread with a single distinct formula: a Heart CoQ10 Strip gives a range a heart-health angle unlike any of its women's-health neighbours. Three of those neighbours already exist as catalogue SKUs — an Iron Quick Strip, a Folic Acid Pregnancy Strip and a Hormonal Balance Strip — covering three separate buying reasons under one broader positioning rather than one idea restated three times.
Four more positions complete the Iceland-relevant shelf: a Joint Turmeric Strip alongside a Chondroitin Joint Strip handle joint support, a Biotin Hair Quick Strip and a Biotin Collagen Strip carry two beauty routines, an Adaptogen Mushroom Strip paired with a chlorella-spirulina-greens Detox Strip take the botanical direction, and a Creatine Quick Strip covers sports positioning. A Magnesium Triple Strip and an Ashwagandha Stress Strip close out what's already live, all built on one shared idea: no water, no scoop, a dose sized to travel rather than sit on a shelf.
Move the concept shortlist and the importer-of-record paperwork forward together — an Icelandic strip brief only gets its texture, dissolve speed and flavour answers from a sampling round, never from a spec sheet.
No — the importer-of-record structure applies to the range as a whole rather than format by format, so adding a strip SKU extends an existing compliance pattern rather than opening a new one.
The catalogue spans healthy-ageing and women's-health (Heart CoQ10, Folic Acid, Hormonal Balance and Iron), joint support, beauty, botanicals and sports — every one a genuine SKU available to sample now.
Portability and a fast, no-water dose — a strip travels without a jar or a mixing step, which suits a compact range built for a smaller, more considered market. That's a framing about use, not an efficacy claim.
Changing what's actually inside the strip — the actives, the dosage or the claims on pack. Flavour, colour and format stay inside Personalization; anything beyond that is reviewed and quoted separately as its own Formula Adaptation project.
Iceland is an Export Project: tell us the product, the quantity per SKU and your timeline, and the market-specific documentation, compliance, freight and payment are scoped with you once commercial fit is confirmed.