Private-label softgel manufacturing: a brand guide

This page explains what softgels are and who they suit — but softgels are not a format DAT Supply manufactures. If a brief calls for softgels specifically, this sets out the format and where to look instead.

What softgels are

Softgels are a one-piece sealed shell, usually gelatin or a plant-based alternative, built to carry oil-based, liquid or semi-solid fills, valued for high bioavailability and ease of swallowing.

The formats DAT Supply manufactures

DAT Supply's own private-label range covers five formats: gummies, powder sachets, functional jelly sticks, oral strips and pet soft chews. Browse the private label catalogue to see current formulations across those six formats.

What this means for your brief

If the softgel shell itself is not negotiable, DAT Supply is not the right manufacturer for that SKU. If the real goal is flavour, colour, claim direction or a specific active rather than the softgel format itself, one of DAT Supply’s own formats may fit the brief instead — a formulation review can confirm which. Bespoke formula, dosage or format development outside the catalogue is scoped as a custom project.