Who it's for
Pet brands, groomers and pet-retail labels building a dog or cat wellness range in a palatable daily chew format.
Configure, sample and produce your supplement range in one place.
Ready soft chew formulas for dogs and cats — joint, calming, skin-and-coat and digestion — to launch under your pet brand. For brands selling in Serbia.
Pet brands, groomers and pet-retail labels building a dog or cat wellness range in a palatable daily chew format.
A ready soft chew formula for dogs or cats under your label, a choice of pack and the standard documentation package.
Choose a chew, order a sample to check palatability, then place your order in your DAT Supply account.






Pet soft chew · Pet Supplements
Export Project — pricing scoped case by case

Pet soft chew · Pet Supplements
Export Project — pricing scoped case by case

Pet soft chew · Pet Supplements
Export Project — pricing scoped case by case
Outside the EU, the UK and the US, the standard Private Label price, minimum order and online order do not apply.
Standard Private Label covers the EU, the UK and the US. Delivery anywhere else is handled as an Export Project, from the applicable export minimum: once commercial fit is confirmed, DAT Supply scopes the market-specific documentation, compliance, freight and payment with you, and third-party, government, legalisation and testing costs are passed through where applicable.
5,000 finished retail units in total per formula, across approved flavours
Subject to the normal production minimum for each production variation.
Standard production lead time is approximately 8 weeks after formula/specification, artwork and payment are approved. Shipping/transit is additional.
Soft chews for dogs and cats, in PET bottles — no pet therapeutic claims. You pick flavour, palatability and pack as you build your product; changing the actives means Formula Adaptation.
DAT releases the standard documentation package by project stage. Independent lab testing is available on request.
Label artwork, on-pack copy and retail packaging for Serbia are written in Serbian. Plan translation and claims review alongside sampling so production is not waiting on artwork.
Reading the brand-owner signal for Serbia: the applicable notification route and label language are reviewed for the target market before production. The brand owner remains responsible for local notification or registration where required; DAT supplies the documentation pack and does not file on the brand owner's behalf.
Serbia is an Export Project: tell us the product, the quantity in total per formula and your timeline, and the market-specific documentation, compliance, freight and payment are scoped with you once commercial fit is confirmed.