Romania: Daily Vitamins private label for Romanian brands

Romania's Daily Vitamins retail runs mainly through two named pharmacy chains, Catena and Dr.Max, with a smaller but growing direct-to-consumer line alongside them. Requirements are reviewed for the target market before production. The brand owner remains responsible for local notification or registration where required. Review timing for that filing varies, which argues for treating the number as a retail-listing input to plan around rather than a formality to confirm after the fact.

Multivitamin Gummies carries retinyl acetate, vitamin E (d-alpha-tocopherol) and d-biotin as the core single-serve gummy for a Romanian range, the SKU most likely to sit at the centre of a Catena or Dr.Max listing. Daily Nutrition Pack Sachets extends that core with a wider combination — retinyl acetate, vitamin E (d-alpha-tocopherol), menaquinone-7, B-complex and choline bitartrate — in a sachet format that gives a Romanian brand a second pack shape without a second formulation project. Ashwagandha + B6 + Folate Gummies and Berberine Gummies add two further single-active options: withania somnifera root extract paired with pyridoxine hydrochloride in the first, berberine HCL and mulberry leaf in the second. Magnesium + Vitamin B6 Gummies, built on pyridoxine hydrochloride, and Fibre + Prebiotic Gummies, formulated with chicory root extract, round out the full range once the core pair is confirmed.

• Because Catena and Dr.Max ask for the notification number on their own paperwork, filing early — given review timing varies — keeps a listing conversation from stalling on a number that is not ready yet.
• Keep Personalization to its scope. Personalization covers flavour, colour and format changes to an existing gummy or sachet; anything touching actives, dosage or claims instead becomes a Formula Adaptation project.