Ireland: Sleep & Relax private label for Irish brands
Magnesium, melatonin and botanical calm formulas for evening and sleep ranges. For brands selling in Ireland.
- Catalogue options
- 23
- Formats
- 4
- Minimum order
- 1,000units
- Lead time
- Around 8 weeks
- Fit
Who it's for
Brands building adult sleep, calm and evening-routine ranges.
- Popular products
What buyers ask for
melatonin, magnesium, l-theanine, chamomile
- Next step
How to start
Open a product below, order a sample, then place your order in your DAT Supply account.
Sleep & Relax options for Irish brands
Gummies · Sleep & Relax
Ashwagandha + L-Theanine Relax Gummies
Minimum order 1,000 units
Gummies · Sleep & Relax
Calm Night Melatonin-Free Sachets
Minimum order 1,000 units
Powder stick · Sleep & Relax
Calming Hot Chocolate Powder
Minimum order 3,000 boxes
What you can change for Irish brands
Standard production lead time is approximately 8 weeks after formula/specification, artwork and payment are approved. Shipping/transit is additional.
Choose flavour and pack as you build your product; changing the actives or dose means Formula Adaptation.
DAT releases the standard documentation package by project stage. Independent lab testing is available on request.
How sleep & relax is made for Irish brands
Launching in Ireland
Artwork runs in English (Irish co-official)
Label artwork, on-pack copy and retail packaging for Ireland are written in English (Irish co-official). Plan translation and claims review alongside sampling so production is not waiting on artwork.
Where the category sells
Reading the brand-owner signal for Ireland: the applicable notification route and label language are reviewed for the target market before production. The brand owner remains responsible for local notification or registration where required; DAT supplies the documentation pack and does not file on the brand owner's behalf.
Why a non-melatonin opener simplifies an Irish sleep-and-relax launch
Requirements are reviewed for the target market before production. The brand owner remains responsible for local notification or registration where required.
Opening with actives other than melatonin — magnesium, saffron extract and l-theanine among them — sidesteps that market-by-market dose variance for the first SKUs, leaving a melatonin-led concept as a later, market-specific addition once the rest of the range is established.
A magnesium-and-saffron calm range ahead of a melatonin-specific addition
Magnesium Calm Jelly, listing vitamin B6, and Saffron Mood Gummies, listing pyridoxine and saffron extract alongside vitamin E, give a non-melatonin opening pair for an Irish calm range. Mood Support Gummies, carrying ashwagandha, rhodiola rosea extract and pyridoxine among its actives, extends the same non-melatonin positioning into a broader-actives second SKU.
A melatonin-specific concept, such as Melatonin (2 mg) Gummies, is a natural later addition once the non-melatonin opener is on shelf and any market-specific dose confirmation for melatonin is complete. Sleep and calm positioning is reviewed per market before any claim wording is finalised.
Frequently asked questions — Sleep & Relax for Irish brands
Why open an Irish sleep-and-relax range without melatonin first?
Melatonin dose limits and permitted claim wording vary between EU markets; opening with magnesium-, saffron- or ashwagandha-based concepts avoids that market-by-market variance for the first SKUs.
Which concepts suit a non-melatonin opener?
Magnesium Calm Jelly and Saffron Mood Gummies give a two-format, non-melatonin opening pair; Mood Support Gummies extends the same positioning.
Can a melatonin concept be added later?
Yes — Melatonin (2 mg) Gummies is a natural later addition once the non-melatonin opener is established and melatonin's market-specific dose is confirmed.
Related pages for Ireland
More for Ireland
Ireland launch guide
Market snapshot, notification route and the full launch checklist for Irish brands.
Sleep & Relax catalogue
Every sleep & relax formula in the catalogue, across all markets.
Manufacturing for Irish brands
How production, documentation and batch release are coordinated for this market.
Start your sleep & relax product for Irish brands
Pick a product, choose your quantity and packaging, and see your price — with documentation reviewed for Irish brands.