Greece: Daily Vitamins private label for Greek brands

Greece's Daily Vitamins retail runs mainly through the Φαρμακείο pharmacy channel, long known for gate-keeping what it will stock, with grocery, beauty retail and a tourism-driven DTC line running alongside it at a smaller scale. Requirements are reviewed for the target market before production. The brand owner remains responsible for local notification or registration where required.

A Mediterranean botanical framing sits naturally alongside Greece's retail mix, since actives such as ashwagandha, berberine and chicory root read as a familiar category to a Greek pharmacy or beauty-retail buyer already stocking plant-based general-health lines, distinct from a purely mineral or multivitamin positioning.

Ashwagandha + B6 + Folate Gummies, Berberine Gummies and Fibre + Prebiotic Gummies open the range for Greek brands as a botanical-led trio that fits the Mediterranean retail framing described above: withania somnifera root extract joins pyridoxine hydrochloride in the ashwagandha formula, berberine HCL sits with mulberry leaf in the berberine formula, and chicory root extract carries the fibre gummy on its own. Opening on this trio gives a Greek pharmacy buyer a familiar shelf category before the foundational multivitamin core is introduced.

Multivitamin Gummies and Daily Nutrition Pack Sachets then supply that foundational core: retinyl acetate, vitamin E (d-alpha-tocopherol) and d-biotin in the gummy, extended with menaquinone-7, B-complex and choline bitartrate in the sachet. Magnesium + Vitamin B6 Gummies, built on pyridoxine hydrochloride alone, closes the range as a single-mineral extension once the botanical and core SKUs are in place.

• Keep Personalization to its scope. Flavour, colour and shape changes to an existing formula sit there; changing actives, amounts or claims moves a project into Formula Adaptation, and naming or artwork follows the standard private-label branding process.