Multi-format manufacturing
Gummies are one format among several — sachets, functional jellies, oral strips and pet soft chews run through the same order workflow.
DAT Supply
Private-label supplement manufacturing for agencies
Brand and creative agencies scoping a supplement launch on behalf of a client.
Who it's for
Agencies
Brand and creative agencies scoping a supplement launch on behalf of a client.
Relevant categories and formats
Why DAT Supply
One contracting partner, order to release
Order-first client workspace
Register, complete your company profile and brief your order inside the DAT Supply portal — the same workspace tracks documentation and release by stage.
EU, UK and US target markets
Formulation and labelling are reviewed against the requested target market before production scheduling.
Why it fits
The agency sits between a brief and a sign-off
An agency scoping a supplement launch on behalf of a client is not buying product — it is buying certainty it can present. The client signs off on something concrete: a shortlist it can hold, taste and compare, with the commercial terms already understood. A production-ready catalogue collapses the risky part of that job, because the agency scopes against formulas that already exist instead of underwriting a formulation project it cannot fully control.
That changes the agency economics: scoping time is billable and bounded, the client decision lands on real samples rather than a concept deck, and the launch date is negotiated from an existing production route rather than invented from scratch.
Range strategy
Shortlist by the client’s territory, not the agency’s taste
The category call belongs to the client’s existing brand territory — a personal-care client points one way, a performance-adjacent client another — so the agency’s job is process, not preference: browse the catalogue against the client’s positioning, pull a shortlist of two or three real SKUs, and let samples carry the internal sell.
A useful shortlist mixes one obvious pick the client expects with one adjacent option that widens the conversation. Because personalisation runs inside Make it Yours — approved flavour, colour and shape options on an existing formula — the agency can promise brand fit without promising a custom formulation, and anything touching actives, dosages or claims is scoped separately as Custom Formula R&D before it reaches the client as a commitment.
The deliverable that closes the engagement is a decision pack: the sampled shortlist, the personalisation options actually available, and the compliance ownership question answered in writing.
Before ordering
Before the client brief goes in
An agency-run project moves fastest when the roles are fixed before the brief: who owns the label, who evaluates the samples, and who signs the production order.
- Sample before the client meeting. Order the shortlist samples first and run the tasting internally — presenting products the agency has already evaluated is a different conversation from presenting a PDF.
- Fix compliance ownership in writing. Claims, on-pack labelling and market compliance sit with the brand owner — normally the client, not the agency. Settle that allocation before artwork starts, not after.
- Keep personalisation promises inside Make it Yours. Flavour, colour and shape options on the existing formula are safe to promise; active, dosage or claim changes are a separately scoped Custom Formula R&D route.
- Name the signatory early. The production order needs a decision-maker on the client side — agencies that identify that person at the brief stage avoid the stalled-approval weeks later.
FAQ
Frequently asked questions — Agencies
Can an agency run the whole supplement launch for its client?
The agency can run scoping, sampling, personalisation choices and artwork coordination end to end. The brand-owner responsibilities — claims, labelling and market compliance — stay with the client, which is why fixing that allocation in writing early keeps the project moving.
What does an agency actually present to the client?
A sampled shortlist of two or three real catalogue SKUs, the Make it Yours personalisation options genuinely available on each, and a clear statement of what the client owns — a decision pack rather than a concept deck.
How custom can the client’s product be?
Approved flavour, colour and shape options run on the existing formulas inside Make it Yours. Changes to actives, dosages or claims move the engagement into the separately scoped and quoted Custom Formula R&D route.
Who evaluates the samples — the agency or the client?
Both, in that order. The agency screens first so only credible options reach the client tasting; the client’s own evaluation then carries the sign-off, since the client owns the brand the product will wear.
What should the agency settle before submitting the brief?
Three things: which brand territory the range serves, who signs the production order on the client side, and where compliance ownership sits. A brief carrying those three answers comes back as a workable shortlist rather than a question list.
Related reading
Start a private-label order for agencies
Create your account, complete your company profile and brief your order inside the DAT Supply portal — or order samples first.