Who it's for
Brands building adult sleep, calm and evening-routine ranges.
DAT Supply
Sleep & Relax private label for UK brands
Sleep and calm positioning is reviewed per market before any claim is finalised. Reviewed for UK brands.
What buyers ask about
melatonin, magnesium, l-theanine, chamomile
How to start
Review the options below, order samples, then continue in the DAT Supply portal — reviewed for UK brands.
From 1,000 units
Lead time is typically 5–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
Order samplesDose and format (gummy vs. strip) are confirmed per project against the brief.
DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
Market note — the UK
The United Kingdom, capital London, is a 67-million-person market where the supplement industry is anchored by pharmacy chains Boots and Holland & Barrett. London is the largest commercial city, with key commercial activity also in Manchester, Birmingham, Glasgow, and Liverpool. Post-Brexit divergence in NRVs and allergen formatting creates specific labelling requirements for brand owners.
Project handoff
Brief a sleep & relax project for UK brands
Send the brief — DAT reviews and routes it to the right working track, with documentation reviewed for UK brands.