Who it's for
Brands building adult sleep, calm and evening-routine ranges.
DAT Supply
Sleep & Relax private label for Swedish brands
Sleep and calm positioning is reviewed per market before any claim is finalised. Reviewed for Swedish brands.
What buyers ask about
melatonin, magnesium, l-theanine, chamomile
How to start
Review the options below, order samples, then continue in the DAT Supply portal — reviewed for Swedish brands.
From 1,000 units
Lead time is typically 5–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
Order samplesDose and format (gummy vs. strip) are confirmed per project against the brief.
DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
Market note — Sweden
Sweden’s capital and largest commercial city is Stockholm. With a population of approximately 10.5 million, the supplement market is shaped by the dominance of Apotek and Apoteket Hjärtat in pharmacy retail, alongside strong DTC ecommerce penetration. Key cities include Stockholm, Gothenburg, Malmö, and Uppsala.
Project handoff
Brief a sleep & relax project for Swedish brands
Send the brief — DAT reviews and routes it to the right working track, with documentation reviewed for Swedish brands.