Who it's for
Brands building adult sleep, calm and evening-routine ranges.
DAT Supply
Sleep & Relax private label for Icelandic brands
Sleep and calm positioning is reviewed per market before any claim is finalised. Reviewed for Icelandic brands.
What buyers ask about
melatonin, magnesium, l-theanine, chamomile
How to start
Review the options below, order samples, then continue in the DAT Supply portal — reviewed for Icelandic brands.
From 1,000 units
Lead time is typically 5–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
Order samplesDose and format (gummy vs. strip) are confirmed per project against the brief.
DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
Market note — Iceland
Iceland’s capital and largest commercial city is Reykjavík. The population of 390,000 is served by key cities including Kópavogur, Hafnarfjörður, and Akureyri. As an EFTA/EEA member, Iceland applies the EU food-supplement framework, and its supplement industry signal is small but high per-capita spend, indicating a mature consumer base for premium gummy formats.
Project handoff
Brief a sleep & relax project for Icelandic brands
Send the brief — DAT reviews and routes it to the right working track, with documentation reviewed for Icelandic brands.