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Pet Supplements

Private-label pet soft chews for dog and cat wellness ranges.

Reviewed pet soft-chew formulas you can adopt and brand — active selection, palatability and the species claim framework already sit in the spec. A formula the catalogue does not carry is developed as a project. Daily-use wellness positioning, not therapeutic claims.

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DAT Supply private-label pet supplements
Pet platform

Pet wellness, taken seriously. Daily-use positioning across reviewed formats — not therapeutic veterinary claims.

DAT manufactures private-label pet supplements through a project-managed production workflow. Species claim framework, palatability and active selection are reviewed up front.

Pet formats

Reviewed pet formats

Each pet format runs through the same four-step review model and is checked against the species claim framework before the formula is confirmed.

  1. Pet soft chews

    Soft, paste-based chew format for cats and dogs. Format and palatability confirmed per project — no pet therapeutic claims.

    pet soft chews →

Catalogue

Pet soft chews in the catalogue

Pet soft chews for dog and cat wellness ranges. Each one is a starting point; species fit, palatability and packaging are confirmed with you. Daily-use wellness positioning only — DAT Supply makes no pet therapeutic claims.

Explore pet soft chews →

Options

Pick the option that matches your product.

Two ways to start. The one you choose shapes the documentation you receive and the timeline, and it is confirmed with you inside your DAT Supply account.

01 · Private-label catalogue

A ready formula, your brand.

Pick a ready formula from the catalogue and add your brand. The fastest way to launch — you see the price and the minimum order before you commit, and packaging, claims and documents are confirmed with you as you build it.

Best for
First SKU · short timelines
Lead time
From 8–12 weeks
Start with this option 02 · Qualified custom development

Bespoke formulation and dieline.

Fully bespoke formulation, custom flavour profile and packaging dieline. Feasibility and formulation scope are agreed first, then the project is quoted against that scope — the right option for category-defining launches with longer planning windows and committed quantities.

Best for
Category-defining launch · committed quantities
Lead time
Final timeline is confirmed during order setup.
Start with this option
FAQ

Frequently asked questions — Pet Supplements

  • Which pet species does DAT support?

    Dog and cat ranges are routinely reviewed. Small-animal and equine ranges are reviewed per feasibility — species claim framework, palatability and active selection are confirmed before samples.

  • What pet formats are in scope?

    Pet soft chews are the public lane — a soft, palatable daily-use chew for dogs and cats. Format choice, palatability and active selection are confirmed per project against the species framework and the market you sell in.

  • Does DAT make therapeutic claims for pet ranges?

    No. DAT supports daily-use wellness positioning only — joint, calm, skin & coat, digestive support. Therapeutic / veterinary medicinal claims are out of scope.

  • What documentation review steps apply to pet projects?

    A first review of what you want to make, formula confirmation, artwork review for the market you sell in and the species framework, and a batch-specific Certificate of Analysis with your batch. The brand owner remains the food business operator on pack.

  • What is the order of magnitude for a first pet run?

    Private-label pet soft chew orders start from 1,000 units; qualified custom development production volumes are confirmed after the development scope — final volumes are set during order setup. Project-specific packaging, flavour, colour or shape adjustments may be reviewed after order start.

  • How do I start a pet project?

    Tell us what you want to make — DAT reviews the species framework, confirms palatability and active selection, and takes the project through to production inside the quality-controlled supply chain.

Project handoff

Start your pet range

Adopt a reviewed pet soft-chew formula and add your brand — species framework, palatability and active load come with the spec, and the order runs through to production inside the quality-controlled supply chain. A formula the catalogue does not carry is scoped as a project first.

Browse pet formulas Talk to our team
Quick context request

Get manufacturing context

Drop your work email and a member of the DAT team will follow up with the right context for this product. Order documents, certificates and pricing are released in your DAT Supply account.

You will receive a short confirmation email. Order documents (specification, batch-specific COA, packaging documents) are released in your DAT Supply account once your order is under way.