Set up partner access
Request partner access once — the DAT Supply team reviews the request and confirms how referred projects are tracked.
Partners DAT Supply
Partner with DAT Supply — for agencies
Brand and creative agencies referring or co-managing supplement launches for their clients.
Who it's for
Agencies
Brand and creative agencies referring or co-managing supplement launches for their clients.
How it works
Refer or co-manage a client project
Submit a referred project
Submit each client project as it comes in. Formulation, format and target market are scoped against the brief, same as any direct order.
Co-manage through production
Stay in the loop through formulation, packaging and documentation review — or hand off once the brief is placed.
Why partner
Where a creative agency's remit stops and a supply bench starts
A brand or creative agency is retained for strategy, positioning and content — the demand side of a client's business. Supplements are one of the categories where a client eventually asks the agency to point them somewhere for the product itself, and an agency with no answer either loses the thread of the account or ends up improvising a production search outside its own expertise.
A referral track changes that calculus without changing what the agency is hired to do. The agency keeps the strategy and creative relationship, hands the production question to a bench built for it, and stays visible to the client as the party that solved the gap rather than the one that stalled on it.
That trade-off matters most in a category where quality shows up quickly in reviews and repeat purchase. An agency that refers into a dependable process protects the account relationship it already owns, rather than inheriting reputational risk from a production choice it never made.
Working together
Introduce the client, or stay across the production decisions
Two shapes cover most agency engagements. A referral hands the client to the production side once the brief is scoped, and the agency steps back to its usual remit. A co-managed project keeps the agency across formulation choices, packaging and documentation review — the shape that fits when the agency also owns creative or listing content that has to match what ends up on the label.
Both shapes run the same mechanics as a direct client relationship: a brief, then samples, then production. Personalisation sits inside the Make it Yours boundary — approved flavour, colour and shape options on an existing formula — while anything touching actives, dosages or claims becomes a separately scoped Custom Formula R&D conversation the agency can flag to the client early rather than discovering mid-project.
Whichever shape an agency chooses, partner access itself is requested once. After that, each client project is scoped and submitted on its own, rather than needing a fresh approval for every referral that comes in.
Before referring
What to settle before the first referred brief
A referral goes smoothly when three things are settled before it is sent, none of which require production expertise from the agency itself.
- The relationship shape. Decide referral versus co-managed before the brief goes over, so the client knows who to call at each stage of the project.
- Who owns compliance. Label and market-compliance claims stay the client's responsibility, not the agency's, though the supporting product documentation is provided for that review.
- A tightened brief. A brief that names a category direction and a couple of reference concepts moves through sampling with less back-and-forth than an open-ended one.
- Partner access. Request it once — after that, each client project is submitted on its own as it comes in, without a fresh approval step.
FAQ
Frequently asked questions — Agencies
Does the agency stay the point of contact once a client is referred?
That depends on the shape chosen per project: a straight referral hands the client to production after the introduction, while a co-managed project keeps the agency involved through formulation, packaging and documentation decisions.
Can a client sample a concept before committing to a launch?
Yes — a brief leads to samples before any production order, which gives a client a chance to judge taste, texture and finish against the creative direction the agency has already set.
How far can an agency push customisation on an existing formula?
Flavour, colour and shape are covered inside Make it Yours on the existing formula. Anything touching actives, dosages or claims moves into a separately scoped Custom Formula R&D conversation, worth flagging early.
Who is responsible for label and marketing claims on a referred launch?
The client, as brand owner, keeps that responsibility. Supporting product documentation is provided so the agency and client can align creative and label copy against it before anything ships.
What does an agency do to start referring client projects?
Request partner access once. From there each client project is submitted individually, scoped against its own brief, whether the agency chooses to refer it or stay across production.
Related reading
Ready to partner with DAT Supply as agencies?
Request partner access, or submit a referred project directly — our team reviews every request.