Public pages explain the routes and the inputs DAT needs. The brief itself is sent through the portal wizard so the manufacturing team can review it with the right structure attached.
Pick a reviewed gummy concept from the catalogue and adapt brand artwork. Fastest path to a launch — packaging, claims and documentation reviewed against the target market.
Start a white-label route brief →Adjust dose, flavour or active stack within an existing matrix. Differentiated SKU without a full custom-development cycle.
Start a semi-custom route brief →Bespoke formulation, custom flavour profile and packaging dieline. The right route for category-defining launches with longer planning windows.
Start a custom development brief →Project briefs are handled in the DAT portal. The wizard prompts for the inputs below — the more upfront context, the faster DAT can confirm feasibility and the right working route.
Primary distribution market and any secondary markets — drives label, claims and notification scope.
Indicative MOQ tier and forecast for the launch window. Used to confirm route and packaging.
Positioning, active ingredients in scope and any non-starters. Custom development is reviewed against the brief.
PET bottle, doypack or sachet — pack format influences the production route and documentation set.
Target launch window. Production calendar and raw-material lead times are confirmed in the quote.
Any approved claim wording, regulatory framework, or label requirement you already need to honour.
The wizard collects the project structure once and routes the brief to the right manufacturing track. No on-site form competes with the portal flow — that’s a deliberate posture, not missing scaffolding.
Public-site capture is gone; the wizard is the canonical entry point. You can come back here for the routes + inputs reference at any time.
Once your brief is received, DAT will reply with the right next step and (if the brief fits) deep-link the project into the portal workspace. Inside the portal the project moves through brief review, formula and spec confirmation, artwork and label review, production and QC, and batch-specific document release.
These guides cover the regulatory framework, claim review process and project timeline for private-label gummy launches.