---
title: "What brands should know about private-label softgels"
url: "https://dat.supply/eu/en/blog/what-brands-should-know-about-private-label-softgels/"
canonical: "https://dat.supply/eu/en/blog/what-brands-should-know-about-private-label-softgels/"
last_modified: "2026-07-08"
site: dat.supply
market: eu
type: blog_post
slug: "what-brands-should-know-about-private-label-softgels"
category: Private label manufacturing
published_at: "2026-07-08"
reading_minutes: 5
audience: "Brand owners and category managers reviewing a private-label supplement project."
---
# What brands should know about private-label softgels
> Softgels explained for supplement brand owners — and the six formats DAT Supply manufactures instead.
Brand owners researching softgels often assume any private-label manufacturer can produce any format. DAT Supply does not manufacture softgels — here is what the format is, and where DAT Supply’s own formats fit if the underlying goal is not specifically the softgel shell.

## What softgels are and who they suit

Softgels are a one-piece sealed shell, usually gelatin or a plant-based alternative, built to carry oil-based, liquid or semi-solid fills, valued for high bioavailability and ease of swallowing. They suit brand owners whose brief is written specifically around that shell.

## The formats DAT Supply manufactures

DAT Supply's own private-label range covers five formats: gummies, powder sachets, functional jelly sticks, oral strips and pet soft chews. Personalization — flavour, colour and packaging within an existing formula — applies to these six formats, not to formats DAT Supply does not produce.

## If your brief needs a different format

When softgel is a hard requirement, DAT Supply is not the right manufacturer for that SKU. When the underlying goal — the active, the dose, the positioning — can work in one of DAT Supply’s own formats, browse the catalogue or start a custom project to scope it.
---
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